Stop wasting your Google Ads and Bing Search budget. Tobe helps small businesses reach qualified local customers through targeted, efficient PPC management. We turn clicks into measurable local leads or sales with transparent, ROI-focused reporting.
What's your local PPC goal: leads or sales?
Want smarter paid search results? Start with a clear objective to waste less. Is your priority Lead Generation (local calls, forms, appointments) or direct eCommerce Revenue?
This choice shapes the entire campaign – from keywords to bidding and success metrics (Cost Per Lead vs. Return On Ad Spend/ROAS). Tobe provides PPC management services laser-focused on your goal for efficient, transparent results.
Small Business PPC Management Agency
Tired of wasting time and effort on PPC solutions that don't work? Our PPC campaigns focus on two goals: Lead Generation or eCommerce Revenue.
Lead Generation
Using paid search platforms like Google or Bing are one of the best ways to get local leads who are ready to buy. Our PPC campaigns help your business get more phone calls, website visits, and form submits.
eCommerce Revenue
Need to launch campaigns that drive revenue from your online store? We'll use paid search platforms to target bottom of the funnel keywords to connect you with prospective customers with high purchase intent.
Are your PPC campaigns missing local customers?
It's really easy to waste precious marketing dollars on PPC campaigns that don't convert. Standard PPC often fails local businesses because of:
Wasted spend on clicks outside your service area
Generic keywords attract irrelevant traffic
Campaigns aren't optimized for local search intent
Lack of transparency and reporting makes tracking ROI difficult
Tobe provides the focused, accountable, and transparent PPC management needed to capture local demand.
Here's how Tobe's PPC management services work
We follow a proven process that delivers paid search leads or revenue quickly. Our streamlined approach combines expert analysis with AI-powered optimization to maximize your PPC ads in your local market.
Define Objective & Strategy
We clarify your goal (Leads or Revenue) and build a targeted local keyword and campaign strategy.
Build & Launch
We set up optimized Google Ads or Bing campaigns with compelling ad copy designed to convert for your objective.
Optimize & Report
We continuously manage bids and targeting for maximum efficiency and provide transparent reports focused on your key metrics (CPL or ROAS).
Local PPC Agency Management: Pricing
PPC Management: Lead Generation
$349/month
For brands that need to generate leads from their PPC campaigns.
Need to add another paid channel to your PPC campaign?
Starts at $349 / month | on-boarding fee waived
Complement your PPC efforts by reaching audiences on platforms like Meta (Facebook/Instagram), TikTok, and YouTube. We can build and manage integrated paid social campaigns to create a powerful full-funnel strategy.
Need a landing page to optimize your PPC lead generation campaigns?
$149 set up fee
Maximize lead capture from your PPC campaigns. We'll design or optimize a dedicated landing page focused on converting clicks into qualified leads (calls, forms, etc.), helping lower your Cost Per Lead.
Need help with nurturing your newly generated leads?
Starts at $99 per campaign
Nurture the leads generated by your PPC campaigns. We can set up targeted email sequences designed to engage your prospects and guide them towards becoming customers.
Need help configuring your CRM and Marketing Technology to track ROI on your PPC campaigns?
Starts at $99 / hour
Go beyond standard tracking for deeper insights. We offer advanced setup for custom analytics goals, event tracking, or attribution modeling to better understand your PPC performance and customer journey.
Need to add another paid channel to your PPC campaign?
Starts at $349 / month | on-boarding fee waived
Complement your PPC efforts by reaching audiences on platforms like Meta (Facebook/Instagram), TikTok, and YouTube. We can build and manage integrated paid social campaigns to create a powerful full-funnel strategy.
Need a landing page to optimize your PPC lead generation campaigns?
$149 set up fee
Maximize lead capture from your PPC campaigns. We'll design or optimize a dedicated landing page focused on converting clicks into qualified leads (calls, forms, etc.), helping lower your Cost Per Lead.
Need help with nurturing your newly generated leads?
Starts at $99 per campaign
Nurture the leads generated by your PPC campaigns. We can set up targeted email sequences designed to engage your prospects and guide them towards becoming customers.
Need help configuring your CRM and Marketing Technology to track ROI on your PPC campaigns?
Starts at $99 / hour
Go beyond standard tracking for deeper insights. We offer advanced setup for custom analytics goals, event tracking, or attribution modeling to better understand your PPC performance and customer journey.
We help small businesses transform PPC into a growth engine that attracts attention from new customers and engages existing ones.
Financial Services
Goal: eCommerce Revenue
We launched a paid search campaign that consistently boosted sales, achieving a 4.7 return on ad spend in the first month.
Luxury Gym & Fitness Venue
Goal: eCommerce Revenue
We launched a search ad campaign that achieved over 4 times the return on a $10k monthly budget while also successfully managing ad campaigns during COVID to keep them profitable.
Music Membership Service
Goal: eCommerce Revenue
We launched a brand campaign using search ads to gain 28,000 subscribers in the first year, achieving over $250k in monthly recurring revenue.
DTC Consumer Electronics Brand
Goal: eCommerce Revenue
We implemented new search strategies that boosted ROAS by over 15% and achieved the highest holiday revenue in our 100-year history.
Ready to get more local customers with expert PPC management?
Stop wasting time and money on PPC that doesn't deliver local results. Get transparent, efficient PPC management focused on your goals. Talk to a Tobe strategist to get a proposal today!
Frequently Asked Questions: PPC Management
Why is Local PPC important for small business?
Local PPC connects your small business directly with nearby customers actively searching on Google for your specific services, driving high-intent leads or sales more efficiently than broad campaigns. As a 'high intent' channel, paid search leads can be a great way to find customers who are ready to buy.
Why are Tobe’s PPC management services good for small business?
As a specialized PPC management agency for small business, we combine local targeting expertise with efficient processes, transparent reporting, and a focus on your specific goal (leads or revenue) to maximize your ROI from local PPC
Will you write my Google Ads text ads?
Yes, crafting compelling, relevant text ad copy designed to convert for your specific objective is a core part of our PPC management services.
How do you ensure my ads target the right local audience?
Our local PPC management uses precise geographic targeting (radius, zip codes, cities), location-specific keywords, and strategic bid adjustments to ensure your Google Ads reach high-intent customers within your designated service area.
How much does small business PPC management cost?
Our efficient model makes high-quality PPC management accessible, based on your digital advertising goals. We offer clear packages and pricing outlined above.
How much time do I have to spend with PPC management?
Minimal time is needed from you after the initial onboarding and strategy session. Our PPC management agency handles the day-to-day management and reports results, freeing up your valuable time.
Is my small business ready for your PPC Management services?
If you need to attract customers in a specific geographic area, have a clear objective (generating leads or online sales), and have implemented a marketing technology solution that can track your ROI, you're likely ready.
Our local PPC management works best when paired with a website or landing page designed to convert the traffic we send. The truth is, not every business may be ready to start running ads. If you don't have a solid landing page, marketing techonology to track ROI, or strong messaging (why are you different?), you may NOT be ready.
The truth is not every brand is ready to start running PPC. We recommend that you schedule an audit to discuss your specific readiness.
Tobe vs. Other PPC Management Options
Tobe vs. PPC Management Agencies
When comparing PPC management agency options, check if their processes fit small business needs for efficiency and local focus. Tobe Agency specializes in local PPC management for small business with key advantages:
Efficiency & Focus: Many agencies use complex processes ill-suited for SMBs. Tobe's model is built for small business PPC efficiency, using streamlined workflows to minimize your time commitment.
Local Targeting Expertise: Generic agencies may waste budget. Tobe specializes in precise local PPC management within Google Ads, targeting customers in your specific service areas effectively.
Technology: Agency tech use varies. Tobe blends data analysis with expert human oversight for smarter, faster small business PPC campaign management.
Cost-Effectiveness & Transparency: Traditional agency retainers can be costly and opaque. Tobe offers focused local PPC management solutions with clear ROI reporting.
Tobe vs. PPC Management Freelancers
Using freelancers for PPC services seems flexible but can lead to fragmented efforts and inconsistent results, especially for local PPC management. Tobe offers a more integrated solution:
Scope & Integration: Freelancers often specialize, requiring multiple hires for full local PPC management. Tobe provides one integrated PPC management service covering strategy, execution, and reporting.
Consistency & Reliability: Freelancer quality and availability vary. Tobe ensures reliable PPC management services delivery and optimization through a systematic process.
Strategic Oversight: Freelancers typically focus on tasks, not overarching strategy. Tobe includes strategic planning and conversion optimization in our PPC services.
Local Expertise: Deep local PPC management expertise can be hard to find in freelancers. Tobe's specialization ensures strategies fit local search behavior.
Tobe vs. DIY PPC Management
Handling DIY local PPC management saves money upfront but costs significant time and often leads to subpar results due to complexity. Tobe provides professional efficiency:
Expertise & Quality: Effective DIY PPC management requires deep, current knowledge of Google Ads. Tobe provides specialized expertise for higher quality campaigns and better PPC service results.
Time Commitment: Managing small business PPC yourself is extremely time-consuming. Tobe's managed PPC service frees up your valuable time to focus on your business.
Consistency: Consistent monitoring needed for PPC management is hard to maintain DIY. Tobe provides regular attention to ensure sustained performance.
Results: DIY local PPC management for small business often yields slow results or wasted spend. Tobe’s strategic approach delivers more reliable impact faster.
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