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Optimize your GBP and get found by local patients
Right now, patients in your community are searching online for healthcare services you offer. If your practice isn't visible at the top of Google's local results, those ready-to-book patients are going straight to your competitors.
This free, no-nonsense guide cuts through the complexity and gives you actionable steps to optimize your Google Business Profile (GBP) – arguably the most powerful free marketing tool for your practice.
Why get Tobe's Local SEO Guide for Healthcare & Wellness?
Pick the Right Category
Ensure patients searching for your specific healthcare services find you. This guide shows how to select the most impactful primary and secondary Google Business categories to maximize your visibility in relevant local searches.
Write Compelling Descriptions
Clearly tell Google and potential patients who you are, what you do, and who you serve. Learn the framework for writing keyword-rich descriptions that convert searchers into appointments.
Beat the Competition
Stop letting competitors steal your potential patients from Google Search. Implement the optimization strategies outlined in this guide to improve your local rankings and stand out in crowded search results.
Here's what else you can do with our Local SEO guide:
Optimize Your GBP for Patient Attraction Get a step-by-step walkthrough specifically designed for healthcare practices to improve local visibility.
Appear in Top Local Search Results Understand how Google ranks local healthcare providers based on Relevance, Distance, and Prominence, so you show up when patients search for services like "hormone therapy near me" or "weight loss clinic [your city]".
Choose the Right Healthcare Categories & Keywords Identify the most effective Google Business Categories (like Medical Clinic, Weight Loss Service, etc.) and keywords patients use to find practices like yours.
Build Trust with Photos & Reviews Use practice photos (exterior, interior, team) and a systematic, HIPAA-compliant review strategy to build credibility and attract more patients.
Leverage Patient Search Insights Use Google's SERP features like "People Also Ask" and competitor analysis to inform your local SEO strategy.
Complete the form and get the Local SEO guide now!
Ready to improve your practice's Local SEO?
Stop letting potential patients slip away to competitors on Google. This guide provides actionable steps, tailored for healthcare practices, to optimize your Google Business Profile and start attracting more local patients right now. Take control of your online visibility—download the free guide.
